the blog
DANCE MUSIC THESE DAYS...
In today’s world of dance music, it’s easy to get caught up in the noise—social media debates, brand building, and the ever-present pressure to please the crowd.DJING ISN'T HARD.
DJing has never been easier. With today’s technology, anyone—from Spotify to your 5-year-old neighbor with TikTok fame—can mix tracks. But does that mean all DJs are created equal? Not even close.YOU ARE A MEDIA OUTLET
In today’s music world, every DJ, club, and label is a media outlet—and you need to be one too. It’s not about chasing likes; it’s about building an audience and consistently serving them.
Let’s Get
You Rolling
ARTIST OS
The Artist Operating System
€97
MONTHLY – INTRODUCTORY PRICE.
A Monthly Coaching, Community & Mentorship Program Designed to Fast-Track Your Success.
FULLYBOOKED
BE YOUR OWN BOOKING AGENT
€2997
12 MONTH PROGRAMME.
Fill Your Calendar With Club & Festival Gigs You’re Proud To Play In This
12-Month Enrolment To Fully Booked.
UNDERBOOTH OS
APPLY
HIGH-LEVEL COACHING WITH LIMITED SPACES.
A Year-Long Coaching Program Helping Artists Build Successful Businesses Around Their Brands, Labels & Events.
CASE
STUDIES
How Marksman Quit His Job to Launch His Own Brand & Go Fulltime in Music →
How Mister Jones Booked 50+ Gigs in 2024 Including His Own Sold Out Ibiza Weekender →
How Castor & Pollux Went From Zero to International Touring & Management →
HOW TO…
If you’re here to take control of your music career, let’s get straight to it. Over on Youtube we have tons of great training to help you make sh*t happen starting today…
If you want to leave your existing job and make music your full-time career, it can sometimes feel like an impossible challenge. But it’s not impossible. There are plenty of ways to get it done – you just need the right strategy.
The easiest way to succeed in any industry is to first find out what not to do. Most people fail for similar reasons, and if you understand all of those reasons and can avoid them – then you’re already ahead of 99% of the competition.
testimonials
Dreams. Do. Come. True. 4 years ago, I was parting at elrow Barcelona with my bestie Niki Payne. Aug 17th, I play elrow Town Festival London! Massive thanks to Mikey Mooguire for making this happen. I just want to say thank you for making this the best year of my DJ career. Topped off with an epic set at Hï Ibiza!! How the F**K did that happen!!

keith hunter
london, uk
Launched an event for January and within 24 hours we’ve sold 80% of the tickets (260 out of 320 total) and we’re still 10 weeks from the night. Big up Mikey Mooguire and everyone working towards their goals, this academy is making things that seemed out of reach not so long ago feel very possible.

BAILEY FITZGERALD
Sydney, Australia
So getting booked for Ultra Europe is, for me, a MASSIVE deal… When I started this program, I had one goal – to play the big stages at the big festivals. Now, one year later, I am right there, and that is one of the main things I have got from this program. Mikey Mooguire and this group have kept me focused. Stay focused, and you will reach your goal. Thank you all.

TERRY GOLDEN
HERNING, DENMARK
What an incredible experience to have the opportunity to play the closing set in one of the best clubs in the world Hï Ibiza for the opening party! Playing in the Wild Corner was something else. Massive shout out to the Underbooth crew for your continued love and support. You guys are awesome!

Ben Nercessian
Sydney, Australia
Closed a sold out show at the Invisible Wind Factory in Liverpool with Todd Terry and Mousse T. I’m still on cloud 9 and it has opened so many doors for me across the uk and lineups I never dreamed of having access to! So big thanks to Mikey Mooguire for showing me how to utilise these months and create momentum from them!

Kenny Benson
BIRMINGHAM, UK
WHO WE’VE
WORKED WITH
HI IBIZA | SPACE | PACHA | USHUAIA | DEFECTED | FABRIC | MINISTRY OF SOUND | MIXMAG | IBIZA ROCKS | INSOMNIAC RECORDS | ELROW | EXIT FESTIVAL | AMNESIA | ELECTRIC DAISY CARNIVAL | PARADISE | VOID | SOLARDO | HOT CREATIONS | PIONEER | TERMINAL V | CLAPTONE | NATIVE INSTRUMENTS | MIXCLOUD | CAMELPHAT | DRUMCODE | ALLEN & HEATH | ULTRA MUSIC FESTIVAL | HELDEEP RECORDS | ADAM BEYER | BEATPORT | SOUNDCLOUD | FISHER | TRAXSOURCE | MOBILEE | RESISTANCE | WE ARE FESTIVAL + MANY MORE.

































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